You’re designed
Writing the only magazine about you*
I used to mix cocktails for a living. Now I mix decisions*
to succeed
I’ll prove it.
Coaching + Human Design
(with just the right amount of woo)
for one hell of a life.
First, answer a few questions. Get a personalised read of how you operate, where you get in your own way and what to do next.
Then a personalised plan to turn that insight into real progress, across four pillars.
The shop
The Brief£495
The full picture, your questions answered, and your 30/60/90-day plan.
Hey, I’m Alex.
Master Certified Coach. MSc in Leadership and Strategy. Human Design obsessive.
I ran nightclubs, then events, then comms for a two-billion-pound business. Then I took a leap to do my own thing: help you stop running your life on someone else’s strategy.
Naive? Brave? Or just here to have one hell of a life.
Gossip.
★★★★★
Learning more about me now than in the last 30-odd years.
Uncannily accurate. I found myself thinking, ‘How does she know this?’ more than once. Almost chilling, in the best way.
Nicole Khamooshi
★★★★★
It’s like magic!
I feel so seen. I feel like it’s magic. It’s a dream, so fascinating, engrossing, satisfying.
Laura Belgray · Talking Shrimp
★★★★★
I love this.
The clearest breakdown of my HD I’ve ever seen, and the most helpful in terms of showing me how to use it in my life.
Marie-Elizabeth Mali
★★★★★
I took this to marriage guidance.
It’s very specific in an almost spooky way. It really gets to the heart of who I am. I’m moving faster in my business and better in my marriage.
Kara Kull
★★★★★
This is the best experience.
She connected patterns, strengths, motivations and blind spots in a way that helped me better understand myself and the decisions I’ve been making in my life and business.
Nicole Khamooshi
★★★★★
The Book of Me.
It’s like reading ‘The Book of Me.’ Everything was connected to everything else. It made it all so clear.
Sandra Booker
★★★★★
It’s a boost.
And I felt kinda motivated. You gave advice that I hadn’t heard from anybody before, like, make sure all your offers are things that you can sell through your Substack, which was kind of eye-opening. The way you talked about my writing motivated me to write a post.
Laura Belgray · Talking Shrimp
★★★★★
I’m letting things go.
It has truly shifted the way I’m moving through life. I’m letting things go, finding more energy, and trusting myself.
Kara Kull
As featured in
The method
fame*
F Make more.
Fear caps your income.
M Relate better.
Your relationships mirror it.
A Be seen.
Avoidance caps your visibility.
E Feel extraordinary.
Your body holds the energy.
Free · four minutes
Who do you think you are?
One tiny experiment that might change the way you make money, show up and choose.
Answer a few quick questions and your PDF lands in your inbox.
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Human Design, one slice at a time. Free, in your inbox. No spam, no guilt trips.
QualifiedMaster Certified CoachHCI · MSc Leadership & StrategyUniversity of Birmingham · Certified Business CoachNotion · Integrative Health CoachHCI · Transformational Coaching MethodCertified since 2019
elea*