Coaching for one hell of a life

Claude can’t answerthis one.

The answer isn’t out there. It’s in how you’re built.

Decide with conviction. Show up as you.
Master Certified Coach + Human Design, with just the right amount of woo.

Master Certified Coach · MSc Leadership & StrategyAs featured in Women’s Health · SheerLuxe · Medium

What happens when you trust it

“I took this to marriage guidance.”

“It’s very specific in an almost spooky way. I’m moving faster in my business and better in my marriage.”

Kara Kull

“You gave advice that I hadn’t heard from anybody before.”

“Like, make sure all your offers are things that you can sell through your Substack, which was kind of eye-opening.”

Laura Belgray · Talking Shrimp

“How does she know this?”

“Uncannily accurate … Almost chilling, in the best way.”

Nicole Khamooshi

The method

The FAME method is how.

Four things cap every business and every life. FAME finds yours, takes the cap off, and keeps it off. Same method, any size of moment.

Showing: on a normal Tuesday

Fear

What limits you · Make more

You quote your price and stop talking. No “but I can be flexible.”

You put your prices up this quarter. Not next quarter.

Avoidance

What hides you · Be seen

The post goes out instead of living in drafts.

You pitch the stage, the podcast, the partner you’ve been circling for a year.

Mirrors

What reveals you · Relate better

You stop rewriting the email to the client who always pushes back.

You have the conversation with the hire, the co-founder, the person across the kitchen table.

Energy

What sustains you · Feel extraordinary

You stop at six without the guilt, because you know when you actually work best.

You build a business that doesn’t need the 2am inbox to stay afloat.

Explore FAME →

The shop

The Design Edit cover: brown with DESIGN EDIT in cream, pink details and a polaroid of a woman writing in a notebook

The Edit£95

How you’re built, how you work and how you decide.

The Design Brief cover: burnt orange with DESIGN BRIEF in cream and a polaroid of a woman typing

The Brief£495

The full picture, your questions answered, and your 30/60/90-day plan.

The Design Review cover: dusty blue with DESIGN REVIEW in cream and a polaroid of a woman reading on a chair

The Reviewfrom £250

Arrive with a question. Leave with the answer mapped out.

The Private Edition cover: pink with PRIVATE EDITION in brown and a polaroid of a woman striding

Private Edition£1,000/mo

1:1 coaching, three-month minimum. Coaching first, Human Design optional.

Alex Darby in an orange jumper and jeans, laughing on a sofa

Hey, I’m Alex.

Master Certified Coach. MSc in Leadership and Strategy. Human Design obsessive.

I ran nightclubs, then events, then comms for a two-billion-pound business. Then I took a leap to do my own thing: help you stop running your life on someone else’s strategy.

Naive? Brave? Or just here to have one hell of a life.

Gossip.

★★★★★

Learning more about me now than in the last 30-odd years.

Uncannily accurate. I found myself thinking, ‘How does she know this?’ more than once. Almost chilling, in the best way.

Nicole Khamooshi

★★★★★

It’s like magic!

I feel so seen. I feel like it’s magic. It’s a dream, so fascinating, engrossing, satisfying.

Laura Belgray · Talking Shrimp

★★★★★

I love this.

The clearest breakdown of my HD I’ve ever seen, and the most helpful in terms of showing me how to use it in my life.

Marie-Elizabeth Mali

★★★★★

I took this to marriage guidance.

It’s very specific in an almost spooky way. It really gets to the heart of who I am. I’m moving faster in my business and better in my marriage.

Kara Kull

★★★★★

This is the best experience.

She connected patterns, strengths, motivations and blind spots in a way that helped me better understand myself and the decisions I’ve been making in my life and business.

Nicole Khamooshi

★★★★★

The Book of Me.

It’s like reading ‘The Book of Me.’ Everything was connected to everything else. It made it all so clear.

Sandra Booker

★★★★★

It’s a boost.

And I felt kinda motivated. You gave advice that I hadn’t heard from anybody before, like, make sure all your offers are things that you can sell through your Substack, which was kind of eye-opening. The way you talked about my writing motivated me to write a post.

Laura Belgray · Talking Shrimp

★★★★★

I’m letting things go.

It has truly shifted the way I’m moving through life. I’m letting things go, finding more energy, and trusting myself.

Kara Kull

As featured in

Women’s Health
SheerLuxe
Medium

Free · four minutes

Who do you think you are?

One tiny experiment that might change the way you make money, show up and choose. Your PDF lands in your inbox.

Alex Darby sitting against a wall in a grey jacket and jeans
A woman in a white shirt reading papers on the floor
A woman in a trench coat riding an escalator
Two women in blazers talking
A red chair with a jacket against a blue wall
A woman in a leather jacket looking at her phone
A hand with gold bracelets holding an espresso martini
A woman in a suit sitting cross-legged with papers

QualifiedMaster Certified CoachHCI · MSc Leadership & StrategyUniversity of Birmingham · Certified Business CoachNotion · Integrative Health CoachHCI · Transformational Coaching MethodCertified since 2019

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